Matthew Daniel Siskin is the founder and creative director of designedmemory, the design studio behind Beyoncé’s new website and integrated Tumblr and Twitter hub. If “design studio” sounds vague, that’s because the scope of Siskin’s work is indefinable: By helping brands create their online presence, he’s often making over their image altogether, whether that means redesigning their logo or tweaking the font on their blog.
Siskin began his career after studying digital design and interactive media at Pratt, when Chris Benz — an old friend — asked him to create a website for Benz's then-nascent fashion label. The timing was perfect: Fashion brands were just starting to understand the importance of online presence, and Siskin's list of clients grew quickly. “We’ve just never had to pitch,” he said. Before he knew it, Mary Kate and Ashley Olsen came knocking in 2009, wanting him to make The Row's first website; he’s also created sites for Albertus Swanepoel, Alice + Olivia, Erin Fetherston, Suno, and Lorick, and he’s currently working on a site for jewelry designer Irene Neuwirth. We spoke with him over the phone about Beyoncé, web design trends, and shopping, among other things, while he was wandering around in Soho last week.
Do you even define yourself as a web designer?
At one point I did, but not anymore. Now, I’m more like a weird creative director who gets involved in lots of different things. We don’t even have a service listed on our website. Yes, we’ve done lots of digital and lots of web, but our clients want other things too, so we don’t limit ourselves.
Via: Designedmemorys Matthew Daniel Siskin Talks Beyonc, Web Trends, and Hotel Rooms
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