When Hollywood teen Hailee Steinfeld was announced as the new face of Miu Miu last year - aged just 14 - many a set of eyebrows were raised. Although the Oscar-nominated actress's campaign depicted her eating pizza and lying on a stack of glittery heels, certain images were deemed inappropriate - not to mention the bafflement of using someone so young to promote a luxury brand.
IN PICTURES: A term in Chloe Moretz's wardrobe
Hot on Hailee's heels in the new generation of red carpet newcomers was Chloe Moretz - the 500 Days of Summer star partial to a Stella McCartney, Chanel or Dolce & Gabbana frock. Moretz was announced as Italian label MaxMara's 'Face of the Future', and then all went quiet. Until now.
READ: Chloe Moretz on her fabulous wardrobe
Moretz, now 15, has been signed up as the face of American casualwear retailer Aéropostale. Specialising in selling basics to style-conscious teenagers across shopping malls in the US, the brand couldn't be further from the glitz and glamour of the red carpet. Chloe, who is currently filming a remake of horror novel Carrie , will appear in advertising campaigns, curate looks online and tweet about the brand.
"She's extremely interested in fashion" a spokesperson for the retailer told WWD . "She sits in the front row at all high-end fashion shows. She'll judge contests for us and be the spokesperson for our Teens for Jeans campaign."
The level-headed teen is the first to voice how she considers herself too young to 'do a Steinfeld'. "I am only 15," she recently told Stylelist . "If I do one now, then what am I going to do when I'm 20. I'm still pretty new to all of this, and I don't want to pile everything in the first few years. I want something to look forward to."
She Wears It Well: Chloe Moretz
Chloe Grace Moretz for Aeropostale
Via: Chloe Moretz bags age-appropriate fashion campaign
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