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Thursday, July 12, 2012

London Fashion Week stars have designs on the dispossessed


With the Olympic Games palette providing inspiration, JW Anderson, Holly Fulton, Erdem, Mary Katrantzou, Richard Nicoll, Roksanda Ilincic, Jonathan Saunders and Herself have each created a limited-edition T-shirt to help underprivileged Londoners.

In collaboration with the Evening Standard 's 'Dispossessed Fund' , which has raised millions of pounds to improve the lives of those living in the capital, and fashion boutique Matches, the brightest talents of London Fashion Week are doing their bit to add to the £8.4 million already raised.

"It is incredibly important for me as a Londoner to be a part of a cause that assists those in need, through funding that helps aid in education, health and unemployment for those less fortunate" said Saunders, who has dressed Dita Von Teese, Eva Mendes and Florence Welch.

Matches co-founder Ruth Chapman said was she was "proud to be able to support the Dispossessed Fund in its fight to tackle poverty" and wanted to "give back" to the city. We can't imagine a more stylish way to do so.

The colourful styles cost £60 each and will be available from Matches four boutiques and online from next Thursday, July 19.


Via: London Fashion Week stars have designs on the dispossessed

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