A month or so ago, looking at beachwear felt heart-wrenchingly ineffectual. With scorching weather finally hitting London today, however, we're spending our afternoon shopping for kaftans. Where better to browse than Beach Candy , Poppy Delevingne's holiday brand of choice?
Launched by British-born, Mumbai-dwelling designer Sophie Paget a year or so ago, Beach Candy is Sophie's take on pool-side perfection. If you're heading to Ibiza (or better yet, London Fields lido) then this is the collection for you: hand-printed chiffon kaftans in dolly mixture shades jostle alongside tie-dye maxi dresses, allowing you to embrace your inner bohemian without feeling too try-hard.
In pictures: Poppy Delevingne models for Louis Vuitton.
Even better, Beach Candy has serious ethical credentials. The silk crepe collection is hand-dyed by a family-run project in Mumbai, and coloured using recycled dyes of indigo, pomegranate and saffron. Manufacture is carried out in conjunction with a charity aiming to get physically handicapped women into the workplace, teaching them how to balance the books in the accounts department, or equipping them with stitching and embroidery skills.
In pictures: Life's a beach when you're a supermodel.
As well as selling on her website, Sophie also has a shack on the beach in Goa where she prettifies holiday-makers. She is passionate about utilising India's existing textile skills to glamorous effect: "India is so full of craft, but it's often hard for the locals to access a marketplace. It's been a real learning curve for both myself and the Bombay textiles craftsmen. They have amazing skills in hand-printing, and they teach me a lot, but I can tell them which colours and shapes are marketable. They used to print on only wool, for example, but I suggested that they try it on chiffon. The results were fantastic."
Poppy and friends on holiday in Corfu last month. Photo: Poppy Delevingne.
Poppy Delevingne seems to think so - she wore a maxi dress from the collection for her holiday in Corfu last month, and reported on her blog that Beach Candy "made my sunshine wardrobe complete!". With the news that Florence Brudenell-Bruce is also a fan, we think it could finally be time to bring on the beachwear.
Via: Poppy Delevingne's beachwear brand of choice
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