With figures released earlier this year revealing that the British fashion industry is currently worth in the region of £21 billion to the UK economy, it's perhaps no surprise that a career in fashion is among the most sought-after by students.
Professional networking site Linkedin report that fashion brands account for four of the 10 most-watched company profiles on their site by British undergraduates.
Topping the list is social media savvy label Burberry, while affordable online retailer ASOS are in third place, (one above Facebook). Fashionable department store Harrods is seventh most watched, and online luxury fashion store Net-A-Porter.com is tenth.
In comparison, the global top 10 doesn't include a single fashion brand, being instead dominated by Internet, finance and software companies including Google (1), Microsoft (3), IBM (4), and Apple (10).
To compile the lists, Linkedin looked at the Company Follow, Company Page, Job and Profile viewing activity of more than 20 million students and recent graduates registered on the site, before breaking the figures down into smaller regions.
"We know one of the main reasons our members follow a company is because they want to work there," a spokesperson told the Telegraph .
'We also included views of job listings in our analysis, indicating an interest in available roles at these companies."
The UK top 20 (fashion brands in bold):
1. Burberry
2. ITV
3. ASOS
4. Facebook
5. Boston Consulting Group
6. ARUP
7. Harrods
8. Bain & Company
9. PA Consulting Group
10. Net-A-Porter
11. Financial Times
12. LBi
13. Mindshare
14. Condé Nast
15. Selfridges
16. London 2012
17. Universal Music Group
18. Saatchi & Saatchi
19. MediaCom
20. Electronic Arts
Global top 10:
1. Google
2. Accenture
3. Microsoft
4. IBM
5. Deloitte
6. HP
7. PWC
8. Ernst & Young
9. Oracle
10. Apple
Linkedin.com
Via: Four out of 10 British students eyeing a career in fashion
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