Big brands are increasingly turning to social media to canvas their friends and fans' opinions on their new product lines and upcoming launches, but French luxury fashion and beauty brand Yves Saint Laurent have taken the practice a step further and created an eyeshadow compact inspired by Facebook.
The four-colour palette called 'Devoted To Fans #1' feautes a Facebook-esque blue, black, white and grey, and will only be available to 'fans' of the Yves Saint Laurent Fragrances & Beauty Facebook page.
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"This is a fitting tribute to a vibrant and passionate demonstration that Yves Saint Laurent is a modern and dynamic brand with consumers knowing the heart of its marketing strategy" said Damien Vincent, commercial director of Facebook France in a statement.
The colours are, to be honest, closer to their iconic YSL Rive Gauche fragrance packaging, but it's a neat piece of marketing and a nice way to reward their supporters with something special.
Only 1,650 of the palettes will be made available, and with 350,000 fans they are set to become highly sought-after, so make sure you show YSL the love before they go.
Via: Yves Saint Laurent create Facebook inspired eyeshadow
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