The 'Forever Now' theme, which will see Monaco royal Charlotte Casiraghi in four campaigns shot by four famed photographers over two years, highlights Casiraghi's and Gucci's shared passion of all things equestrian.
Shot by Inez Van Lamsweerde & Vinoodh Matadin, the black and white photographs this time celebrate on Gucci's iconic metal horsebit, which adorns many of their accessories and was first used by founder Guccio Gucci on the house's saddle-stitched handbags in the Fifties.
WATCH: Behind the scenes on Casiraghi's first Gucci campaign
Casiraghi wears Gucci's classic horsebit-adorned loafers in black and white in the two pictures which make up the campaign. As if channeling her late grandmother, Grace Kelly, she wears a simple shirt with cropped tailored trousers and turned up jeans.
Grace Kelly, Charlotte Casiraghi's late grandmother, pictured in 1955. Photo: Rex
"It is a real pleasure to collaborate with Frida Giannini and Gucci to celebrate one of the House's most elegant symbols: the horsebit. The atmosphere on the set was very natural and intimate which made that moment very special," Charlotte Casiraghi said.
The 'Forever Now' campaign was unveiled in March earlier this year, showing Casiraghi under the lens of Peter Lindbergh.
Back in May it was suggested that Casiraghi had little interest in modelling for the famed Italian brand but was swayed by the large sums of money they offered her . Stéphane Bern, a French celebrity journalist who has covered Casiraghi and her family for years has told the The New York Times : "She has absolutely no interest in being a model, she's much too intelligent for that. But competing in horse competitions costs a lot of money. You have to transport your horses one day to Dubai, the next day to Spain, pay for their care, the trainer. Gucci helps by writing checks with lots of zeros."
Via: Gucci release latest Charlotte Casiraghi campaign
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