Could Gwyneth Paltrow be the fashion world's answer to Martha Stewart? Forget acting - the 39-year-old's extra-curricular endeavours as a chic lifestyle guru certainly suggest so.
Paltrow's hugely successful website Goop - through which she and her team dispense what she calls 'life's positives', have teamed up with cult denim label brand MiH to create the perfect pair of jeans.
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The kick-flare Marrakesh style is one of MiH's best sellers and has been made over in 'Real Blue' by the Goop team.
"We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and flattering. We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash," says Goop.
Naturally, Paltrow, who has contracts as the face of Hugo Boss and Coach, can be seen modelling the effortless style on the Goop website .
READ: Hugo Boss enlists Gwyneth Paltrow
For MiH founder and creative director Chloe Lonsdale, the collaboration is a match made in heaven. "It's been really exciting to design a special jean for goop as I'm completely addicted to their advice on life and all things lovely and it is a great match for MiH" she says. "The perfect blue jean is a wardrobe essential and this style will last a lifetime."
Other A-listers fans of the brand include January Jones, Sarah Jessica Parker and Jessica Alba.
Sadly, only US-based Goop is stocking the $200 (£130) jeans, but fingers crossed MiH add them to their site soon…
Gwyneth Paltrow on finding the perfect Oscars dress
MiH Jeans for Goop: the 'Marrakesh' jean
Via: Gwyneth Paltrow launches limited-edition Goop jeans
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